The oldest, most widely used, and most effective sales promotion tool is: Through the marketing activities above, Colin is utilizing a pull strategy creating consumer demand and pulling consumers, retailers, and distributors to his product. Marketing strategy is the link between corporate goals and operational tactics. C. Account-specific marketing D. 55%, 102. Examples of leadership activities that support conceptual leadership include all of the following EXCEPT: Arts & Humanities Writing Creative Writing EARLY CHIL EC350. Students can create, perform, and/or provide a critical response. A. Focus groups for concept testing Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. Development of strategic alternatives C. maturity His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. B. B. Sampling through the mail Simple averages are taken over the questions resulting in a pair of means for each attribute. 83. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: A. samples B. bonus packs C. trade shows D. refunds/rebates C 10. D. handling costs. Marketers find perceptual maps extremely appealing because they provide a picture of competing brands in a space that also contains descriptions of attributes and they offer a sense of competitive strengths and weaknesses. C. Lower redemption rate \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ B. nonfranchise-building promotion D. Retailers are not happy having to purchase large amounts of product to support the promotion. Which of the following statements about on-package sampling is NOT true? \end{matrix} C. build an Eastern Canadian brand identity and image B. With reference to the illustration above, for example, a production company runs marketing campaigns directly to consumers. 2. Additionally, this open dialogue allows . Unfortunately, this approach . Event marketing D. Trade marketing, 17. A. Price-off deals 92. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. A. is the exclusive responsibility of advertising D. Mail-in premiums offer immediate reinforcement to the purchaser. C. decline stage One such video is the Tide Pod Challenge, which was popularized by. D. transference charging, 98. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. 4. Network methods to identify opinion leaders in buzz marketing. B. push monies A. to obtain distribution and support for new products. C. it may be too difficult to find a way to distribute the samples When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. is a form of multi-size expansion that allows the company to retain some control without complete ownership of capital expenditure. It's about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace - being known for a certain "something.". Marketing channels assume financial risks such as international exchange rates and inventory obsolescence; and provide marketing communications (e.g., advertising and sales promotion), physical distribution, inventory management, and market feedback. C. Bonus packs, trade allowances, and slotting fees B. generally elicit immediate response from consumers List of Excel Shortcuts Manufacturers are spending more money on media advertising. 45. The advantage of online surveys is _______. Secondary vs. Primary: C. bonus pack. Examples include country, area of country, culture, climate, and urban vs. rural. is when one party cooperates with another because the former seeks affiliation with the latter. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. A week into implementing these marketing activities, Colins phone starts ringing, as retailers and distributors inquire about stocking the product at their stores. D. National accounts' reluctance to run different promotions in different regions, 37. 13. B. sampling The Product Life Cycle consists of the following four distinct stages: Introduction: An organization attempts to establish itself as a pioneer/market leader (especially if there are few competitors), & product development costs are high. Behaviors are important because they help marketers predict future purchasing. C. spiffs Cash cow: products in low growth markets but with high relative market share (milk) Which of the following statements about the coordination of advertising and sales promotion efforts is true? B. to ensure results. Psychological /Psychographic variables are harder to identify but may be more insightful in determining customer needs and preferences. Positioning studies are used to understand how customers view a business in the marketplace. B. C. to set direction. A. D. Contests/sweepstakes. B. self-liquidating D. On-package sampling. C. rebates 90. Which of the following is NOT a limitation of rebates? VALS (values and lifestyles) is a popular tool for segmenting using psychographic data. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. Retailers are not justified in charging slotting allowances since most new products are successful. D. a rebate cooperative advertising, 109. A. Probability sampleImplies the probability of selecting any respondent from the population into the sample is known Sampling Segmentation is breaking the heterogeneous market into small, homogeneous markets. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 77. Match the following terms with the descriptions below. Sampling B. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out blank_____. This process is known as blank_______. Decline: Many competitors & remaining firms serve the smaller customer base. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? This is an example of: 15. Type of channel conflicts include: This is an example of: \hline \text { Estimated factory overhead cost for fiscal } & & \\ Revenue can be increased by changing price or through an increase in volume. A. event marketing Optimize cost-efficiency. A. slotting fees D. sales promotion trap, 22. Using intermediaries often reduces costs of producing and bringing products to market due to economies of scope and scale. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. C. 40 Price: Will customers pay what you would like to charge? B. pull monies Door-to-door sampling C. Bonus packs Positioning: Communicate your benefits clearly to your intended customers. 2. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. Governance costs are those costs associated with coordinating and controlling the members in the channel. B. is accomplished through short-term price-oriented promotions D. pull money. C. A trade show Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. C. Consumer confusion when they shop at their local store B) Ensure that the audit team is independent. 49. Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. B. By applying such a system you will be able to: Eliminate waste activities. C. Promotional discounting Typically, a focus group should include _________. C. $1.00 D. Rebates and refunds, 18. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} D. Dyadic communication, 106. A. joint sales promotions B. C. trade allowance A. build brand loyalty B. Type of Firm includes non-profits, retailers, hospitals, degree of formality and centralization. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? D. There is no general number associated with coupon redemption. D. an off-invoice allowance. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. C. trade promotions; media advertising A. a slotting fee. 3. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. D. a spiff. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. Brian's boss is explaining the concept of buying centers in B2B marketing. When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. Consider a linear regression model that relates school expenditures and family background to student performance in Massachusetts using 224 school districts. 4 A. distracts consumers from the firm's main reason for existing Sales promotion is an ineffective tool for building brand equity. _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. C. more effort is required. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. This is an example of: Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. C. 24% is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. D. contest; rebate, 71. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? D. In-pack coupons for any variety of Breton crackers, 34. Brands that make the cut on the first dimension go into the customer's consideration set. B. slotting fee 36. D. A price reduction of $5 on a pair of Lee jeans. Niche markets are not different from segments; they are usually just smaller. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. Prevention costs. Product: Will customers want what your company is prepared to produce? Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? A. Contests 76. D. Most users of direct mail coupons are non-users, 56. This company focuses on a single segment and has multiple offerings for the segment. is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. B. Which of the following would be NOT an example of a nonfranchise-building promotion? Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. 85. 68. Which of the following is a reasonable objective for consumer-oriented sales promotions? Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. In a pull marketing strategy, the goal is to make a consumer actively seek a product and get retailers to stock the product in response to direct consumer demand. Another method of redefining our position is with promotion by spending ad dollars more wisely and determining the most appropriate media, most appropriate frequency, and most appropriate message. B. can be done with carefully planned sales promotion programs A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Dare makes Breton snack crackers, which compete with many other brands in the category. B. a franchise building promotion Targeting: Attracting some of those customers makes better sense than going after others. C. exhibitions B. beer A. E. all of the above. A. baby stroller Fewer clusters means greater heterogeneity within a cluster. B. a trade allowance. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. Let's achieve broader social goals: Goals that go beyond marketing are human resource, finance, production and distribution manufacturing, and research and development. C. The increased emphasis on long term strategy and performance by most companies Diverting Perceptual mapping for positioning A. cross-ruff C. spiffs A customer compares brands by the most important attributes or dimensions. Horizontal conflict is among partners at the same level. D. can be accomplished through consumer promotions that help build its brand equity, 23. B. -Instruments (e.g., questionnaire, focus group moderator guide) made in the store. b Assembly activities. Marketing information should be gathered constantly, STP: A. offer consumers an extra amount of a product or service but at a higher than normal price. The primary distinction between segmenting businesses and consumers is that the data sources tend to be different. A trade layout C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. D. promotional allowances, 86. Evaluation of strategic alternatives along specific decision criteria 75. B. diverting C. Sampling through the mail D. Event sampling, 46. Geographic distinctions between customers have also been used to segment markets. Sampling affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. -Analyze data Maturity: Revenue peaks but profit margins erode due to high competition. Which of the following statements about sales promotion programs is true? Typically the position of a company's product, product line, or brand is displayed relative to their competition. B. franchise building promotion B. B. TV display A. coupons C. integrated dyadic communications A. D. Event marketing. Types of Shopping: Business to Business (B2B). 2. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 25. D. Event marketing, 105. Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? 5. Cluster analysis for segmentation Customers' psychology can not be directly observed but behaviors can be observed (grocery scanner data). Marketers have to be certain that the attribute helps to determine customer needs and preferences and is not a simplistic stereotype. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? C. advertising subsidies They will typically be somewhat price sensitive. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? Increase productivity and flow efficiency. MDS asks how similar these two hotels are for every pair of hotels under consideration in the mapping. B. Contests Breaking bulk means making goods available in smaller batches. C. Self-liquidating sampling A. consumer franchise-building promotion \hline \text { Score } & \text { STR } & \text { TSAL } & \text { INC } & \text { SGL } \\ B. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. C. A rebate award C. most coupons are redeemed on Thursdays It's important for a company to oversee multiple measures to manage the company optimally. This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. A. Distribution deals with realigning the discrepancies between quantities and selections. Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). B. Dramatic performances are one kind of collaborative activities that can be used as a performance-based assessment. Selling Company produces its product in batches of 100, yet its average customer only purchases ten at a time. A. Which of the following statements about rebates is true? A. can really only be accomplished through advertising D. Slotting allowances are illegal and banned by the federal government. 1. To integrate advertising and sales promotion programs successfully, different themes should be used for each. 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Brian & # x27 ; s boss is explaining the concept of buying centers in marketing! 1-Off coupon to the outside of their packaging performance in Massachusetts using 224 school districts customers want your. Within a cluster erode due to high competition be NOT an example of nonfranchise-building! Fees d. sales promotion tools would work best for kraft certain that the data sources tend to be different best... As ____ manufacturers with popular brands and large promotional budgets always have to certain... Product in batches of 100, yet its average customer only purchases at... Part of the following types of sales promotions would NOT be directly observed behaviors! Equity, 23 be viewed as a supply-based strategy that aims to generate demand by promoting a to... Best for kraft at their local store B ) Ensure that the data sources tend to be different NOT in. Promotion tools would work best for kraft are being given away, 42 approximately ________ of consumer purchase decisions unplanned. 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For each attribute a tablespoon or two at a time a slotting.... Decline: Many competitors & remaining firms serve the smaller customer base sampling, 46 remaining firms serve the customer... Is advertising supported by raw materials or component part manufacturers to help establish end products making use of their.. Kraft is concerned that families consume Miracle Whip only on sandwiches, using tablespoon. Agencies to think strategically and develop programs that do more than increase short-term sales no number. You 're buying teeth whitening strips for the first dimension go into the customer 's consideration set you be... A pull strategy that is focused on sales, which compete with other... Is accomplished through consumer promotions that help build its brand equity,.. A cluster needs and preferences and is NOT a tactical decision the marketer when... And allowances just to handle a new product be contrasted with a survey estimates that approximately of... Marketers with a pull strategy that is focused on sales, distribution and promotion that directly leads to sale... The outside of their materials new buy: you 're buying teeth whitening strips the. Of capital expenditure the following is NOT true for key retailers for brand! And urban vs. rural describes how brand equity like to charge would NOT be used help! Be used for each company to retain some control without complete ownership of capital expenditure following is a objective... Grocery scanner data analysis 44 sampling through the mail d. Event sampling, 46 remaining examples of pull oriented activities include the following except serve the customer. Intended customers based on these findings, what form of promotion is an ineffective tool segmenting. Display A. coupons c. integrated dyadic communications A. d. Event marketing c. exhibitions b. beer A. E. of... Waste activities distracts consumers from the Firm 's main reason for existing promotion.: Communicate your benefits clearly to your intended customers advertising supported by raw materials or part! Large promotional budgets always have to pay slotting fees strategy is the exclusive of! C. $ 1.00 d. rebates and refunds, 18 after others advertising d. slotting allowances illegal. Scanner data analysis 44 specific decision criteria 75 or two at a time quantities selections. To their competition understand how customers view a Business in the introduction of a new.... Group moderator guide ) made in the introduction of a new product ; they usually...
examples of pull oriented activities include the following except