That's why UGC is such a valuable tool. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. You've come to the right place! Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. The favourite social media platforms of South-East Asia's young adults. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Published by S. Ganbold , Jun 30, 2022. To learn more, visit www.moengage.com. It will have 60% more users than Snapchat and twice as many as Twitter this year. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Well, once again, the data holds some surprises. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Let's get to know some of the most notably popular Asian social media networks. But social commerce is best at forging connections between sellers and buyers. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . [Online]. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. This is according to Hootsuite's report. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. And digital content can easily drive impulse purchases. You've come to the right place! Youku offers a wide range of content, including movies, TV shows, news, sports, and music. It is free to use, but users can purchase premium features and services. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Weve scoured the web and compi https://t.co/0DyxFuJnYn. LINE is Japan's most popular social media platform. Twitter has 45 million monthly active users, or 36% of the population. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Listen up, marketers! The same convenience works for social commerce sellers. How can you save money on eCommerce fulfilment? It was first released in 1999 and has since become one of the most popular communication tools in China. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Statista assumes no New White Paper: Game Apps in Japan download for FREE >>. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. A paid subscription is required for full access. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Hello folks, and thanks very much for joining us today. However, YouTube usage is catching up. You need a Statista Account for unlimited access. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. statistic alerts) please log in with your personal account. But fear not! Ready to level up your brand's social media game in Asia? But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. There are billions of social media users across APAC, including over 93 million in Japan alone. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Consumers also love to spend big. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Many Filipinos use it to gather news and current events. Release date refers to the date of access. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. And the number of internet users is still growing, too. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. What Does This Forecast Mean for Marketers in Asia-Pacific? The algorithm ensures your content gets maximum exposure to the right people. Marketers trust influencers to connect with their target audiences in a way that resonates with them. [1]Conversational commerce surging across Southeast Asia But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. All of them have different functions and purposes but are constantly improving and developing. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Which Countries Use Social Media the Most? What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Get full access to all features within our Business Solutions. Chart. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. 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